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You can stop receiving all that junk mail for "prescreened" offers of credit from companies by calling (toll-free) 1-888-5opt-out or by contracting TransUnion Name Removal Option, PO Box 505, Woodlyn, PA 19094 and Equifax Inc, PO Box 740123, Altanta, GA 303374-0123 and Experian Consumer Opt Out, 901 West Bond, Licoln, NE 68521. The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. The U.S. Federal Government created the National Do Not Call Registry to reduce the telemarketing calls consumers receive at home. Initially numbers listed on the registry were due to be kept for five years but will now remain on it permanently due to the Do-Not-Call Improvement Act of 2007, which became law in February 2008. The UK's Direct Marketing Association operates an optout scheme through the Telephone Preference Service. While the service will reduce unsolicited calls it does not stop solicited calls, market research calls, silent calls or overseas calls. Canada's National Do Not Call List operates a optout list which allows consumers to register their wishes not to have telemarketing calls. Charities, newspapers, and pollsters are exempt although each of these is required to keep their own do not call list that consumers can be added to at their request. In e-mail marketing, a clickable link or "opt-out button" may be included to notify the sender that the recipient wishes to receive no further e-mails. Clicking the link or button has the side effect of confirming to the sender that the e-mail address used was a valid one, perhaps opening the door for further unsolicited e-mail or spam. Spam filters provide a simpler way to filter email. They do not contact the originator. Most email readers allow received emails to be tagged as spam, and many provide word filters that block mail with distinctive phraseology in the address or subject fields. While it is tedious to set this up, and not 100% effective, it does pay off in the long run.
Each year American consumers receive several billion written offers of credit or insurance they did not request. In many cases, the senders have prescreened the recipients for creditworthiness and suitability using consumer credit records in the files of consumer reporting agencies.
In the U.S, the Direct Marketing Association's (DMA) Mail Preference Service provides an opt-out service. The consumer's name is added to a "delete" file which is made available to direct-mail marketers. There is no charge to register online but there is a $1 charge to register by regular mail. There is another service to stop mail to deceased people. Registration will not stop mailings from organizations that are not registered with the DMA. DirectMail.com offers a similar service. |
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